Sans Other Wiwu 2 is a bold, very wide, very high contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, branding, book covers, playful, whimsical, retro, theatrical, storybook, expressiveness, novelty, character, impact, retro flavor, teardrop terminals, flared strokes, soft curves, ink-trap feel, display.
A decorative sans with bulbous bowls and tapering, calligraphic stroke endings that often resolve into teardrop-like terminals. Strokes swell and pinch dramatically, creating sculpted counters and a lively in-and-out rhythm rather than a uniform monoline. Proportions are generous and rounded, with a notably tall x-height and compact ascenders/descenders, while widths vary by letter for an animated, hand-cut feel. The overall construction stays largely upright, with minimal true serifs but frequent flares and pointed joins that give many glyphs a carved, blade-and-ink silhouette.
Best suited to headlines and short display settings where its distinctive terminals and swelling strokes can be appreciated—posters, packaging, branding marks, and book or game covers. It can also work for pull quotes or signage when set with ample size and breathing room.
The tone is playful and slightly mischievous, blending a retro display vibe with storybook whimsy. Its exaggerated swelling and tapered tips read as theatrical and expressive, suggesting personality over neutrality and a touch of fantasy or quirky charm.
The design appears intended as an expressive, attention-grabbing display face that borrows from calligraphic modulation while keeping an overall sans structure. Its goal is to add character and a handcrafted, vintage-leaning flavor to titles and identity work rather than to disappear in body text.
Round letters (like O and 0) appear as heavy, near-oval forms with tight inner counters, while several characters introduce sharp internal notches and tapered descents that add texture at larger sizes. Numerals echo the same swollen-and-tapered logic, with distinctive, stylized silhouettes that prioritize character over strict tabular regularity.