Sans Normal Imgus 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Jostern' by EMME grafica and 'Volkswagen Serial' by SoftMaker (names referenced only for comparison).
Keywords: kids branding, posters, packaging, headlines, stickers, playful, friendly, chunky, soft, cartoon, soft impact, playful display, friendly branding, bold signage, rounded, bubbly, blunt, puffy, heavy.
A heavy, rounded sans with inflated strokes, soft corners, and broadly circular bowls. Forms are built from smooth, continuous curves with minimal modulation, producing a dense, even color. Terminals are blunt and fully rounded, counters are compact and often near-circular, and joins are softened to avoid sharp internal angles. The overall geometry leans toward wide, stable silhouettes with a slightly bouncy rhythm across the alphabet and numerals.
This font is well-suited to headlines, logos, and short messaging where a friendly, high-impact voice is needed. It works especially well for children’s products, casual food and beverage packaging, playful event posters, social graphics, and bold callouts where soft, rounded forms are part of the brand mood.
The tone is warm and approachable, with a toy-like, confectionary feel that reads as casual and upbeat. Its puffy shapes and softened details suggest humor and friendliness rather than seriousness, evoking children’s media, packaging, and lighthearted branding.
The design appears intended to deliver maximum visual weight with a soft, non-threatening texture, prioritizing charm and immediate legibility at display sizes. Its rounded construction and compact counters aim to create a cohesive, bubbly word shape that feels fun and approachable.
In longer text the tight counters and thick strokes create strong presence, favoring short phrases and display sizes over dense reading. Distinctive round punctuation-like dots and compact apertures reinforce the bubbly personality and help maintain consistency across mixed-case settings.