Sans Normal Nogov 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype and 'Morandi' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, bold, playful, approachable, modern, impact, approachability, clarity, contemporary branding, rounded, soft, chunky, compact, high-impact.
A heavy, rounded sans with compact proportions and a dense color on the page. Strokes are monolinear and smoothly modeled, with generously curved bowls and softened corners that keep the weight from feeling harsh. Counters are relatively tight and apertures tend toward closed, giving the forms a sturdy, punchy rhythm. The lowercase shows single-story shapes (notably a and g) and short, solid terminals, while numerals are wide and strongly filled for consistent emphasis in text and display settings.
Best suited for high-impact applications such as headlines, posters, packaging, and brand marks where bold shapes and a rounded tone are desirable. It also works well for short UI labels or signage when a friendly, attention-grabbing emphasis is needed.
The overall tone is confident and upbeat, with a friendly softness that reads contemporary rather than industrial. Its rounded geometry and thick strokes create an inviting, informal voice that feels suited to energetic messaging and bold headlines.
The design appears intended to deliver maximum presence with a warm, approachable character—combining thick, simple construction with rounded forms for a contemporary display sans that remains easy to read at large sizes.
At larger sizes the rounded joins and broad curves read clearly and give a cohesive, logo-like presence. In longer lines, the tight counters and heavy weight create strong texture, so generous leading and careful tracking can help maintain clarity.