Sans Normal Yimov 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection, 'Refrankt' by Groteskly Yours, 'Murs Gothic' by Kobuzan, and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, signage, rugged, retro, chunky, playful, hand-inked, impact, approachability, vintage print, handmade texture, display clarity, rounded, blunt, soft corners, irregular texture, heavy forms.
A heavy, rounded sans with broad proportions and a compact, blocky silhouette. Strokes are thick and mostly monoline in feel, with gently softened corners and oval counters that keep forms readable despite the weight. Edges show a subtly rough, inked texture that introduces small variations along stems and curves, giving the letters a stamped or screen-printed character rather than a perfectly geometric finish. Spacing is relatively open for such dense shapes, helping large text stay even and legible.
Best suited to display sizes where its mass and texture can do the work—posters, bold headlines, packaging, and brand marks that want a handcrafted or vintage print vibe. It can also work for short UI labels or signage when a friendly, high-impact tone is desired, but the weight and texture are likely to feel busy in long paragraphs.
The overall tone is bold and friendly, with a slightly gritty, analog feel. The imperfect edges and chunky forms suggest vintage print, DIY signage, and casual display work—confident and attention-grabbing without feeling sharp or technical.
The design appears intended to deliver maximum impact with a warm, approachable voice, combining rounded sans geometry with an intentionally imperfect, inked edge to evoke analog printing and handmade lettering.
Round letters like O and Q appear strongly oval, and diagonals (V, W, X, Y) read as sturdy wedges rather than thin joins. Numerals match the same soft, weighty construction, with wide, low-contrast shapes suited to headlines and short figures.