Sans Normal Ulrup 3 is a regular weight, normal width, medium contrast, upright, short x-height font.
Keywords: headlines, posters, branding, packaging, book covers, playful, retro, handmade, quirky, friendly, add personality, retro modernity, friendly display, distinct texture, geometric, rounded, monolinear, open counters, lively.
A rounded, geometric sans with a monolinear feel and gently softened joins. The forms lean on circular bowls and simple stems, but include subtle irregularities and ink-trap-like notches that give edges a slightly handmade, cut-out character. Terminals are mostly blunt with occasional tapered hints, and several capitals show simplified construction (notably angular diagonals and open, airy curves). Numerals are clear and sturdy, with rounded bowls and straightforward horizontals, maintaining an even color across lines of text.
Best suited to headlines and short blocks of text where its quirky geometric details can be appreciated, such as posters, packaging, and branding. It can also work for cover typography and promotional materials that want a friendly, slightly retro voice without heavy stylization.
The overall tone is upbeat and informal, mixing clean geometry with a touch of whimsy. Its small quirks and softened shapes suggest a retro display sensibility while still reading as a modern, approachable sans.
Likely designed to provide a clean sans foundation with distinctive, handcrafted quirks—adding personality to geometric letterforms while keeping them legible and broadly usable for display typography.
In text settings the rhythm feels lively due to minor shape idiosyncrasies in bowls and joins, which create a distinctive texture without turning into overt decoration. Round letters (O, Q, o) emphasize circularity, while diagonals (V, W, X, Y) stay crisp and graphic, reinforcing the playful contrast between soft curves and sharp angles.