Sans Normal Yavu 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Flexo' and 'Flexo Soft' by Durotype, 'Cachet' by Monotype, and 'Obvia' by Typefolio (names referenced only for comparison).
Keywords: posters, headlines, packaging, apparel, stickers, rugged, playful, retro, handmade, bold, impact, texture, analog print, casual display, vintage feel, rough-edged, inked, chunky, stamped, soft-cornered.
A heavy, compact sans with rounded corners and visibly rough, uneven edges that feel inked or stamped rather than mechanically perfect. Strokes are broad and fairly even, with slightly irregular terminals and counters that vary subtly from glyph to glyph, reinforcing a handmade texture. The overall geometry leans squarish and blocky, but many forms retain softened curves and generous interior space for a dense display weight.
Best suited for short, high-impact settings such as headlines, posters, event promos, packaging, and merchandise graphics where texture is an advantage. It can also work for logos or badges that want a stamped/inked feel, but it’s less ideal for long-form reading or small UI text due to its rough edges and dense color.
The texture and chunky silhouettes give the font a rugged, energetic voice that reads as playful and a bit rebellious. It evokes DIY printing, packaging stamps, and vintage poster lettering, delivering impact with a casual, human edge rather than a polished corporate tone.
The design appears intended to deliver maximum presence with an intentionally imperfect, printed texture—combining a simple sans foundation with distressed contours to suggest analog production. It prioritizes personality and punch over precision, aiming for a bold, approachable display voice.
The distressed perimeter is consistent across letters and numerals, creating a cohesive “printed” surface. The bold weight and softened forms keep shapes recognizable in short bursts, while the irregular edges add visual noise that becomes more noticeable as text gets smaller.