Sans Normal Hogip 1 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra (names referenced only for comparison).
Keywords: ui, branding, headlines, signage, presentations, modern, friendly, clean, technical, neutral, clarity, modernity, approachability, versatility, rounded, open forms, soft corners, geometric, monoline.
This sans serif has a monoline construction with rounded terminals and softly eased corners throughout. Curves are based on clean circular/elliptical geometry, producing smooth bowls and open apertures, while straight strokes stay crisp and even. Uppercase forms are broad and calm with generous interior space; lowercase follows a simple, readable skeleton with minimal modulation and straightforward joins. Numerals match the letterforms with rounded shapes and consistent stroke weight, maintaining an even typographic color across lines of text.
It suits interface typography, dashboards, and product design where a neutral, legible sans is needed. The rounded geometry also works well for contemporary branding, headlines, and short blocks of copy, and it should remain clear for wayfinding or presentation titles where clean shapes and steady rhythm are priorities.
The overall tone is contemporary and approachable, with a quiet, rational feel. Rounded endings soften the voice, keeping it friendly and non-aggressive, while the geometric proportions add a lightly technical, product-oriented character.
The design appears intended as a modern, general-purpose sans that balances geometric cleanliness with softened terminals for approachability. It prioritizes even texture, open counters, and uncomplicated letterforms to stay versatile across digital and print applications.
Counters are notably spacious in letters like O, Q, and e, supporting clarity at display and text sizes. The rhythm in running text feels smooth and steady due to consistent stroke weight and clean spacing, with no decorative quirks competing for attention.