Sans Normal Adgot 3 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Afical' by Formatype Foundry and 'Power Grotesk' by Power Type (names referenced only for comparison).
Keywords: branding, headlines, posters, sports, technology, sporty, dynamic, modern, clean, technical, convey motion, modern clarity, brand utility, display emphasis, oblique, aerodynamic, streamlined, crisp, geometric.
A slanted sans with smooth, geometric construction and consistently rounded curves. Strokes are even and monolinear, with clean terminals and a slightly squared-off feel where curves meet straights. Proportions are open and generous, giving counters and apertures plenty of air, while the italic angle adds forward motion. The numerals follow the same disciplined geometry, with simple, sturdy shapes and clear differentiation.
This font works well for branding systems, headlines, and short blocks of display text where an energetic, streamlined voice is desired. It’s particularly suitable for sports and technology contexts, wayfinding-style graphics, and interface accents where clean shapes and an italic cadence help communicate motion and modernity.
The overall tone is energetic and contemporary, combining a no-nonsense clarity with a sense of speed. It reads as sporty and efficient rather than expressive or decorative, making it feel suited to modern interfaces and branding that want momentum without noise.
The design appears intended to deliver a modern, fast-leaning sans that stays straightforward and highly legible. Its geometry and consistent stroke behavior suggest an emphasis on clean reproduction, brand flexibility, and a contemporary, performance-oriented aesthetic.
The italic styling is integral rather than merely a slant, with forms that maintain balance and legibility at larger sizes. Round letters (like O and C) stay smooth and controlled, while diagonals (like V, W, X) create a sharp, rhythmic texture that reinforces the forward-leaning voice.