Slab Normal Okdob 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Clab' by Eko Bimantara; 'Equip Slab' by Hoftype; 'Brignell Slab' by IB TYPE Inc.; and 'Newslab', 'Sanchez', 'Sanchez Slab', and 'Sánchez Niu' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, editorial, sturdy, practical, confident, industrial, retro, readability, impact, versatility, traditional slab, blocky, compact, ink-trap feel, bracketed, high impact.
A robust slab-serif with heavy, rectangular serifs and mostly uniform stroke weight. The letterforms are broad and steady, with a generous footprint and firm verticals that keep lines visually anchored. Serifs are blunt and often bracketed into the stems, giving corners a slightly softened, ink-friendly feel rather than razor-sharp joins. Counters are open and uncomplicated, and the overall rhythm is even and workmanlike, producing dense, solid word shapes at display sizes while staying legible in short text.
Well-suited to headlines, subheads, and short passages where a strong typographic voice is needed without sacrificing clarity. It can work effectively for packaging and labels, wayfinding or storefront-style signage, and editorial layouts that want a traditional slab-serif backbone.
The tone is utilitarian and self-assured, evoking classic printing, signage, and editorial slabs. Its weight and square serifs read as dependable and no-nonsense, with a faint vintage/industrial flavor that feels familiar rather than decorative.
The design intent appears to prioritize dependable readability and high impact through solid slab construction and straightforward proportions. It aims for a familiar, versatile slab-serif voice that can carry emphasis across many applications without relying on novelty forms.
Spacing appears moderate and consistent, helping the heavy forms avoid clumping in words. Numerals share the same sturdy construction and read clearly, with simple shapes and strong baseline presence that match the capitals.