Cursive Abmam 7 is a light, very narrow, high contrast, italic, very short x-height font.
Keywords: branding, packaging, social media, invites, posters, airy, playful, casual, elegant, handmade, handwritten charm, friendly tone, signature style, modern script, brushy, monoline feel, tapered, bouncy, looping.
A lively handwritten script with a right-leaning rhythm and tall, slender proportions. Strokes show noticeable pressure modulation, with tapered entries and exits and occasional thicker downstrokes that give a brush-pen feel. Letterforms are loosely connected with smooth, looping joins, while capitals are more gestural and elongated, often extending well above the lowercase to create a vertical, airy texture. Counters are relatively open and the overall spacing is light, producing a clean, breathable line even in longer words.
This font suits short-to-medium display copy such as branding marks, packaging callouts, social posts, invitations, and headers where a personal touch is desired. It can also work for quotes and highlight text, especially when set with generous tracking and line spacing to preserve its light, airy texture.
The tone is friendly and personable, balancing casual informality with a slightly refined, modern calligraphic flair. Its bouncy movement and soft terminals suggest approachability and warmth, making text feel conversational rather than formal.
The design appears intended to emulate quick, confident brush handwriting with a polished flow—capturing the spontaneity of a personal note while remaining cohesive enough for repeatable typographic use.
Capitals function as expressive anchors with simplified, signature-like constructions, while lowercase forms maintain a consistent forward motion. Numerals follow the same handwritten logic, staying slim and slightly irregular, which reinforces the handmade character in mixed alphanumeric settings.