Sans Normal Kymid 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Hando' by Eko Bimantara; 'Alfabet' by Machalski; 'RF Dewi' by Russian Fonts; and 'Amsi Grotesk', 'Amsi Pro', and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app promos, sporty, energetic, assertive, playful, retro, impact, motion, friendliness, signage, attention, rounded, oblique, chunky, soft corners, compact apertures.
A heavy, oblique sans with broad proportions and generously rounded outer corners that keep the dense weight from feeling harsh. Strokes are monolinear and smooth, with squared terminals softened by radius rather than sharp cuts. Counters tend to be compact and openings are relatively tight, producing a solid, ink-rich texture in words. The lowercase shows a straightforward, single-storey construction (notably in a and g), and the figures are similarly full and blocky, with an evenly weighted, billboard-like presence.
Best suited to display applications where impact is the priority: headlines, large-scale advertising, posters, sports and team-themed branding, and energetic packaging. It can also work for short UI callouts or promo banners where a bold, motion-forward voice is needed, but is less ideal for long passages of small text.
The overall tone is loud and upbeat, combining athletic signage energy with a friendly, rounded softness. Its slant adds motion and urgency, while the chunky forms read as confident and approachable rather than clinical.
The design appears intended to deliver maximum visual punch in a compact, rounded, forward-leaning style, balancing strength with friendliness. It prioritizes fast recognition and high-energy emphasis over delicate detail or extended reading comfort.
In continuous text the dense black value and tight apertures can cause counters to close up at smaller sizes, while at larger sizes the smooth curves and rounded corners read cleanly and consistently. The rhythm is steady and uniform, with minimal modulation, which helps maintain a cohesive, punchy headline color.