Sans Normal Apbut 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Endeavor' by Lucas Tillian, 'Santral' by Taner Ardali, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, branding, clean, neutral, modern, friendly, clarity, versatility, neutrality, modernization, monoline, geometric, rounded, crisp, open.
A monoline sans with geometric construction and rounded bowls, combining clean circular curves with straight, even strokes. Counters are open and generously shaped, giving letters like C, G, O, and e a clear, airy interior. Terminals are mostly plain and squared, while joins stay tidy and consistent, producing an even rhythm across mixed case. Numerals match the same straightforward geometry, with smooth curves and stable, uncluttered forms.
This font suits interface copy, product text, and general-purpose editorial settings where clean, even letterforms are needed. Its open counters and straightforward geometry also make it a good option for wayfinding and functional branding systems that prioritize clarity over personality.
The overall tone is calm and matter-of-fact, with a lightly friendly feel coming from the round shapes and open counters. It reads as contemporary and dependable rather than expressive, aiming for clarity and neutrality in continuous text.
The design intent appears to be a versatile, modern sans optimized for clear everyday typography. Its consistent stroke treatment and restrained detailing suggest an emphasis on legibility and broad applicability across digital and print contexts.
Spacing appears comfortable and consistent in the sample text, supporting a steady reading cadence. The design leans more geometric than humanist, keeping shapes simplified and avoiding calligraphic modulation.