Sans Rounded Esma 7 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'EB Corp' by Eko Bimantara and 'Foro Sans', 'Orgon', and 'Orgon Plan' by Hoftype (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, app ui, friendly, playful, approachable, modern, casual, approachability, soft modernity, high legibility, strong impact, soft, chunky, rounded, compact, geometric.
A heavy, rounded sans with monoline strokes and generously softened corners throughout. Forms are built from compact, geometric shapes with large counters and open apertures, producing clear silhouettes even at smaller sizes. Terminals are uniformly rounded, curves are smooth and continuous, and joins stay clean with minimal contrast, giving the letters a pillowy, contemporary rhythm. Numerals share the same rounded construction, with simple, robust shapes and consistent stroke endings.
Well-suited to branding and packaging where a friendly, modern voice is needed, and for headlines or short blocks of text that benefit from strong presence. It can also work in UI labels, signage, and editorial callouts where rounded forms and sturdy strokes help maintain clarity.
The overall tone is warm and approachable, leaning playful without becoming informal or novelty-driven. Its softened geometry reads contemporary and friendly, suggesting ease and accessibility rather than precision or austerity.
The font appears designed to deliver a contemporary sans-serif feel with softened, highly approachable shapes and strong visual weight. Its simplified geometry and consistent rounding suggest an intention to balance readability with a personable, upbeat character.
The design emphasizes stability and legibility via broad strokes, roomy internal spaces, and simplified details, which helps maintain clarity in dense settings. The rounded treatment is consistent across uppercase, lowercase, and figures, keeping texture even in paragraph-length sample text.