Sans Normal Oldah 7 is a bold, normal width, monoline, upright, normal x-height font.
Keywords: headlines, branding, ui labels, posters, signage, modern, friendly, confident, clean, straightforward, impact, clarity, approachability, contemporary neutrality, rounded, geometric, high-contrast, open apertures, compact bowls.
This typeface is a sturdy, rounded sans with a largely geometric skeleton and smooth, uniform curves. Strokes are consistently heavy with minimal modulation, producing a strong typographic color and crisp silhouette. Counters are compact but clear, with notably open shapes in letters like C, S, and e; joins and terminals tend toward softly squared or gently rounded finishes rather than sharp cuts. Uppercase forms read as wide and stable with circular O/Q and a straightforward, constructed feel, while the lowercase keeps simple, single-storey a and g forms and a large, clear dot on i/j. Numerals are robust and legible, with round forms (0/8/9) that echo the letterforms and a clean, utilitarian 1 and 7.
It performs best where strong presence and quick recognition are needed, such as headlines, brand marks, packaging callouts, and signage. The clean, rounded construction also suits interface labels and short paragraphs in display-oriented layouts where a friendly but solid tone is desired.
The overall tone is contemporary and approachable, pairing geometric order with softened corners that keep it from feeling cold. Its heavy weight gives it a confident, assertive voice suited to bold messaging without becoming overly aggressive.
The design appears intended to provide a modern, high-impact sans that stays approachable through rounded geometry and open forms. It prioritizes clarity and consistency, aiming for an all-purpose display voice that remains readable across mixed-case and numerals.
Spacing appears generous enough to preserve clarity at larger sizes, and the rounded geometry creates a consistent rhythm across mixed-case settings. The design favors simplicity and clarity over expressive quirks, making the word shapes feel even and predictable in continuous text.