Sans Rounded Hipu 7 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: ui text, branding, packaging, editorial, signage, friendly, approachable, playful, clean, modern, soften modernism, friendly readability, everyday versatility, approachable branding, rounded, soft, monoline, open forms, humanist.
A rounded, monoline sans with soft terminals and gently modulated curves. Letters are built from clean geometric strokes but with a humanist looseness in the joins and diagonals, keeping shapes from feeling rigid. Counters are open and generously sized, with a tall feel in the capitals and slightly compact lowercase proportions; bowls (o, e, p, q) read smooth and even, and curves maintain consistent thickness through turns. The overall rhythm is airy and readable, with smooth, continuous strokes and minimal sharp corners.
It performs well in interface and product text where a friendly voice is needed without sacrificing clarity. The rounded construction also makes it suitable for branding, packaging, and wayfinding that aims for an approachable, contemporary feel, and it can serve as a clean editorial sans for short to medium reading blocks.
The tone is friendly and contemporary, with a casual warmth that feels inviting rather than clinical. Rounded endings and smooth curves give it a mild, cheerful personality that suits informal and people-centered communication while still reading as tidy and modern.
The design appears intended to deliver a modern sans-serif that feels welcoming and easy to read, using rounded terminals and open forms to soften the overall texture. It balances a clean, utilitarian structure with a playful, human touch for broad everyday use.
Distinctive rounded terminals show up across straight strokes and diagonals, helping maintain a cohesive “soft” texture in text. Numerals follow the same rounded construction and appear clear and straightforward at display and paragraph sizes.