Sans Normal Afgof 28 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: branding, advertising, headlines, user interfaces, posters, modern, friendly, dynamic, clean, confident, approachability, clarity, modernization, momentum, versatility, rounded, oblique, geometric, smooth, open apertures.
A smooth, rounded sans with an oblique slant and sturdy, even stroke weight. Forms lean on clean circular/elliptical geometry, with soft terminals and generous internal space that keeps counters open. Curves are consistently tensioned and the joins are tidy, creating a stable rhythm in text. Proportions feel balanced and contemporary, with clear differentiation in letter shapes and straightforward, legible numerals.
Works well for branding and marketing where a modern, approachable voice is needed, especially in headline and short-text settings. The open counters and consistent construction also suit UI labels, dashboards, and other on-screen applications where clarity at a glance matters.
The overall tone is modern and approachable, combining a friendly roundness with a brisk forward motion from the slant. It reads as confident and upbeat rather than formal, with a contemporary, tech-adjacent cleanliness.
The design intention appears to be a contemporary, rounded sans that balances friendliness with assertive presence, offering a lively oblique style that remains clean and highly readable. It aims to deliver modern character without decorative complexity, keeping shapes simple, smooth, and consistent across letters and numerals.
The italic construction appears true-oblique across both uppercase and lowercase, preserving geometric structure while adding momentum. Round letters stay particularly smooth and regular, and the figures follow the same softened, contemporary style for cohesive display in mixed alphanumeric settings.