Slab Square Pogu 2 is a very bold, narrow, low contrast, upright, tall x-height font.
Keywords: headlines, posters, signage, logos, packaging, industrial, sporty, western, bold, retro, impact, condensation, ruggedness, headline use, blocky, angular, condensed, chunky, square-serifed.
This typeface is a heavy, condensed display design with pronounced slab-like terminals and a distinctly angular construction. Strokes are thick and largely even, with square-cut ends and chamfered corners that create a faceted, chiseled silhouette. Counters are compact and rectangular, apertures are tight, and the overall rhythm is vertical and punchy, giving lines of text a dense, sign-like texture. Uppercase forms feel tall and assertive, while the lowercase keeps the same blocky logic with sturdy stems and simplified bowls.
Best suited for large-size applications where strong silhouettes carry the message: headlines, posters, storefront or wayfinding-style signage, and bold branding. It can also work well on packaging and merchandise where a compact, high-impact look is needed and space is limited.
The letterforms project a tough, no-nonsense tone with a hint of vintage signage. Its sharp corners and compact spacing read as assertive and energetic, evoking workwear, athletics, and old-style posters where impact matters more than delicacy. The overall impression is confident and rugged rather than refined.
The font appears intended as a condensed, high-impact display face that maximizes darkness and presence while keeping a controlled, modular structure. Its slab-like terminals and faceted corners suggest a goal of creating a rugged, poster-friendly style that remains coherent across uppercase, lowercase, and numerals.
The design maintains consistent corner treatment across letters and numerals, with frequent beveled joins that prevent the heavy shapes from feeling overly blunt. The numerals follow the same squared, condensed logic, contributing to a uniform, headline-ready system.