Sans Normal Amren 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Centra No. 1' and 'Centra No. 2' by Monotype, 'Almarose' by S&C Type, and 'Pulp Display' by Spilled Ink (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, straightforward, clarity, modern branding, display impact, approachability, simplicity, rounded, geometric, open apertures, smooth curves, sturdy.
A robust, rounded sans with geometric construction and smooth, even curves. Strokes remain consistent and solid, with large counters and open apertures that keep shapes clear at display sizes. Terminals are clean and largely blunt, and the overall rhythm is steady, with circular forms (notably C, G, O, and 0) reading as near-perfect rounds. Uppercase proportions feel stable and architectural, while the lowercase maintains simple, functional forms with a single-storey a and g and a short, straightforward r.
This font performs best in headlines, logos, and brand systems where a sturdy, rounded sans can carry a strong visual identity. It also suits posters, packaging, and signage that benefit from clear shapes and a contemporary, friendly tone at larger sizes.
The tone is modern and approachable, projecting clarity and confidence without feeling rigid. Its rounded geometry lends a friendly, contemporary voice suited to straightforward communication and branding that wants to feel accessible.
The design appears intended to provide a dependable, modern sans with rounded geometric character and strong presence, prioritizing clean construction and clear letterforms for impactful display typography.
Numerals follow the same rounded, solid construction as the letters, with clear differentiation and smooth curves; the 1 is a simple vertical form with minimal detailing. The sample text shows strong color on the page and consistent spacing, favoring high-impact headings and short passages where a clean, contemporary presence is desired.