Slab Square Retu 10 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, labels, packaging, confident, industrial, retro, collegiate, sturdy, impact, durability, display, traditional, blocky, bracketed, compact, robust, high-impact.
A heavy slab serif with thick, consistent strokes and broad, squared-off serifs that read as solid blocks. Curves are generously rounded but contained within a sturdy, rectangular silhouette, creating a strong, stable rhythm across words. Counters are relatively tight and the joins stay blunt and weighty, with little stroke modulation. The lowercase is compact and built from the same chunky geometry as the caps, while numerals follow the same bold, block-first logic for uniform color in display settings.
Best suited to headlines, posters, and bold editorial callouts where strong typographic color is desirable. It also fits signage, labels, and packaging that benefit from a sturdy, traditional slab-serif voice and clear letter shapes at medium-to-large sizes.
The overall tone is forceful and workmanlike, with a vintage, poster-ready presence that feels assertive rather than delicate. Its weight and squared detailing evoke traditional print and signage contexts—reliable, no-nonsense, and attention-grabbing.
The design appears intended to deliver maximum impact with a dependable slab-serif structure—prioritizing solidity, readability, and a classic display feel for titles and prominent messaging.
Spacing appears tuned for headline density: letters sit firmly and create a dark, even texture, with distinctive slab feet and shoulders that help maintain legibility at large sizes. The forms lean toward practicality over refinement, prioritizing impact and clarity in short bursts of text.