Sans Normal Apbiv 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Matt' by Fontfabric; 'Core Sans A', 'Core Sans AR', and 'Core Sans N' by S-Core; and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: ui text, product design, signage, presentations, editorial, clean, neutral, modern, friendly, utilitarian, clarity, versatility, neutrality, legibility, systematic design, geometric, rounded, uniform, open, straightforward.
A clean sans with broadly geometric construction and a steady, even stroke. Curves are smooth and circular (notably in C, O, Q, and 0), while joins and terminals stay crisp and unadorned. Uppercase proportions feel balanced and contemporary, and the lowercase shows a simple, workmanlike structure with open counters and clear apertures for letters like e and a. Spacing reads even and predictable, giving lines a stable, quiet rhythm in paragraph settings.
Well-suited to interface labels, product and brand systems that need a neutral sans, and general-purpose layouts where clarity matters. Its even color and open shapes also make it a dependable choice for signage, presentation decks, and editorial subheads or short paragraphs.
The overall tone is modern and matter-of-fact, leaning friendly through its rounded bowls rather than sharp tension. It feels practical and unobtrusive—designed to carry content without calling attention to itself—while still reading as contemporary and approachable.
The design intent appears to be a straightforward, contemporary sans optimized for clear everyday reading. It prioritizes consistent geometry, legibility, and an even texture across mixed-case text and numerals.
Round forms remain consistent across letters and numerals, and straight strokes keep a tidy vertical/horizontal logic. The figures match the letterforms in simplicity and width balance, supporting clear mixed text-and-number settings.