Sans Normal Abdur 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Arbeit Pro' and 'Few Grotesk' by Studio Few and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, product design, editorial, branding, captions, modern, clean, technical, efficient, neutral, emphasis, legibility, utility, modernity, humanist, oblique, open apertures, rounded terminals, clear numerals.
This is an oblique sans with smooth, rounded curves and largely uniform stroke thickness. Letterforms are compact and consistent, with open counters and straightforward construction that favors clarity over ornament. Terminals are clean and mostly unbracketed, and the slanted posture is even across capitals, lowercase, and figures. The numerals follow the same simple, geometric logic, reading clearly at a glance.
It fits well in user interfaces, product copy, and captions where an italic is needed for emphasis while maintaining a clean, contemporary feel. It can also support editorial pull quotes or modern branding systems that want a restrained, functional slant.
The overall tone is modern and utilitarian, with a calm, neutral voice suited to contemporary interfaces and everyday communication. The steady oblique angle adds motion and emphasis without becoming expressive or decorative.
The design intention appears to be a straightforward, highly legible oblique companion for a modern sans system, prioritizing consistency, readability, and a crisp contemporary texture in running text and short display lines.
Across the sample text, spacing and rhythm appear even, producing a smooth line texture. The shapes feel slightly engineered—rounded where needed for legibility, but kept tight and efficient—making the italic feel practical rather than calligraphic.