Sans Normal Kilim 3 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Sharik Sans' by Dada Studio and 'Mato Sans' by Picador (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, friendly, energetic, sporty, approachable, modern, motion, approachability, impact, clarity, oblique, rounded, soft, lively, chunky.
A right-leaning, rounded sans with sturdy strokes and softly tapered terminals. Curves are broad and smooth, with a slightly “built-up” feel in joins and counters that keeps letters readable while adding weight and presence. The overall rhythm is dynamic, with gentle variation in letter widths and a consistent slant that helps words flow as connected shapes rather than rigid blocks. Numerals follow the same oblique construction, with open, simple forms and clear interior counters.
It performs best in short to medium lengths such as headlines, promotional copy, posters, brand marks, and packaging where a sense of speed and friendliness is desirable. The strong stroke presence and open shapes also make it suitable for signage or digital UI accents when set with comfortable spacing.
The tone is upbeat and informal, combining a sporty slant with friendly, rounded geometry. It feels contemporary and approachable rather than corporate, projecting motion and confidence without becoming aggressive.
The design appears intended to deliver a modern, motion-forward sans with a welcoming feel—using a consistent oblique stance and rounded forms to communicate energy, approachability, and clear emphasis in display typography.
In text, the italic posture is pronounced enough to read as intentionally energetic, and the round bowls keep dense settings from feeling sharp. The design favors smooth continuity over strict geometric rigidity, giving it a slightly human, lively texture in longer lines.