Slab Square Hawa 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ciutadella Slab' by Emtype Foundry, 'Metronic Slab Narrow' by Mostardesign, and 'LFT Etica Sheriff' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, sturdy, assertive, industrial, retro, maximum impact, rugged clarity, vintage utility, headline emphasis, blocky, chunky, compact, robust, high impact.
A heavy, block-oriented slab serif with thick, square-ended strokes and broad, rectangular serifs. Curves are simplified and generous, keeping counters open while maintaining a dense, compact silhouette. The lowercase shows a two-storey “a” and “g” with sturdy joins, and overall spacing and sidebearings feel built for tight, headline setting. Numerals follow the same rugged construction, with strong vertical emphasis and flat terminals that reinforce a uniform, poster-ready rhythm.
This font is well suited to headlines, posters, and signage where strong presence and quick recognition are essential. It can also work effectively in branding and packaging that aims for a sturdy, vintage-industrial feel, especially when set with generous leading and controlled line lengths.
The tone is bold and no-nonsense, projecting strength and dependability with a touch of vintage, workwear character. Its blunt terminals and squared slabs evoke an industrial, utilitarian confidence suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a solid slab-serif framework, emphasizing blunt geometry, stable proportions, and a tightly constructed typographic color. It prioritizes strength and clarity over delicacy, aiming for a dependable display voice.
The design reads best at larger sizes where the squared detailing and slab structure can be appreciated; at smaller sizes the dense weight can visually fill in finer interior spaces. The overall texture is consistent across caps, lowercase, and figures, creating a unified, impactful color in lines of text.