Sans Superellipse Irdu 7 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: posters, headlines, logotypes, packaging, sports branding, chunky, retro, playful, heavy-duty, poster-like, maximum impact, geometric branding, retro display, graphic voice, rounded, blocky, squarish, soft-cornered, compact.
A heavy, block-constructed sans with rounded-rectangle geometry and softened corners throughout. Strokes are uniformly thick and monolinear, with tight internal counters and small rectangular apertures that read like punched-in notches. Curves tend to resolve into squarish bowls and superellipse-style rounds, while joins stay blunt and compact, creating a dense texture in words. The lowercase is sturdy and simplified, with single-storey forms (notably a and g) and short, stout terminals that keep silhouettes squat and strong.
Best suited to high-impact display settings such as posters, big headlines, short slogans, and branding marks where its dense, chunky shapes can carry visual weight. It also fits packaging, labels, and team or event graphics that benefit from a sturdy, approachable geometric voice.
The overall tone is bold and assertive with a friendly, toy-block warmth. Its rounded corners and punched counters give it a retro display feel—part arcade, industrial labeling, and comic headline—while maintaining a clean, geometric discipline.
The design appears intended to deliver maximum presence with a cohesive rounded-rectangle motif, balancing strict geometry with softened corners for approachability. Its simplified constructions and tight counters prioritize bold silhouette recognition and a distinctive, graphic wordshape over delicate text readability.
Because counters and apertures are tight, the face gains impact at large sizes but can start to fill in or lose interior detail when reduced or used in cramped settings. The numerals match the same squared-rounded logic, with enclosed forms (like 0, 8, 9) relying on small inner cutouts for definition.