Sans Normal Efrif 13 is a light, wide, low contrast, italic, normal x-height font visually similar to 'Grillmaster' by FontMesa (names referenced only for comparison).
Keywords: ui text, branding, editorial, presentations, product design, modern, clean, airy, friendly, understated, legibility, contemporary tone, clean emphasis, neutral utility, clarity, rounded, open, monolinear, humanist, slanted.
A clean, slanted sans with monolinear strokes and rounded, open counters. Proportions are generous horizontally, with smooth circular bowls and softly curved joins that keep the texture even. Terminals are mostly straight or gently tapered, and the overall rhythm feels relaxed rather than rigid, with clear differentiation in forms like G, R, and Q.
Well-suited to interface copy and product typography where a clean, unobtrusive italic voice is useful, as well as editorial layouts that benefit from a contemporary, open texture. The wide set and clear numerals also make it practical for headings, short labels, and presentation graphics.
The tone is modern and approachable, with a calm, unobtrusive voice. Its slant adds forward motion and a subtle editorial energy without feeling flashy, making it feel contemporary and friendly.
The design appears intended to provide a contemporary sans italic that remains highly legible, using open forms and even stroke weight to keep reading smooth while adding gentle dynamism through the slant.
Round characters (O, C, e) lean on simple geometric curves, while diagonals (A, V, W, Y) stay crisp and open. Numerals are straightforward and readable, with ample apertures that help maintain clarity at smaller sizes.