Sans Contrasted Puwy 7 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, logotypes, packaging, signage, western, poster, rugged, retro, loud, evoke western, create impact, add texture, vintage display, stencil-like, notched, compressed feel, blocky, high impact.
A heavy, block-built sans with subtly flared terminals and carved-in notches that create a stencil-like rhythm. Strokes show gentle swelling through curves and joins, giving the letters a slightly sculpted, wedge-cut feel rather than pure monoline geometry. Counters are compact and often rectangular, with rounded outer shoulders on forms like O and D and squarer internal openings. The lowercase is tall and sturdy, with short extenders and dense spacing that reinforces a strong, vertical texture in text lines.
Best suited for display work where its carved shapes can read clearly—posters, headlines, badges, storefront-style signage, and bold brand marks. It can also work on packaging or labels that want a western or vintage show-poster flavor, especially when set with generous size and simple layouts.
The overall tone feels frontier and theatrical—like wood type or saloon signage—mixing toughness with a playful, showy swagger. Its chiseled details and emphatic weight read as confident and attention-grabbing, with a vintage display personality rather than a neutral modern voice.
The design appears intended to echo traditional display lettering and wood-type-inspired forms while staying broadly sans in construction. Its notches and flared terminals provide a recognizable signature aimed at impactful titles and themed branding.
Distinctive incision details appear across many glyphs (including diagonals and joins), which adds character at large sizes but can create busy spots in smaller settings. Numerals follow the same bold, carved style with sturdy silhouettes and compact interior spaces.