Slab Contrasted Susy 12 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Cherrywood JNL' by Jeff Levine, 'Gintona Slab' by Sudtipos, and 'Clarendon' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, signage, logos, packaging, western, woodtype, poster, collegiate, industrial, impact, nostalgia, heritage, bracketed, blocky, sturdy, ink-trap like, rounded joins.
A heavy, block-forward slab serif with broad proportions and tightly packed counters. The serifs are rectangular and strongly bracketed, with a softened, slightly carved-in feel at joins and terminals that reads a bit like cut wood type. Strokes show noticeable but controlled contrast, with thick verticals and weighty horizontals, plus gentle rounding that keeps the shapes from feeling purely geometric. The lowercase is robust and compact, with single-storey a and g forms and short, sturdy extenders; numerals are equally chunky with rounded, high-impact silhouettes.
This font is well suited to high-impact display work such as headlines, posters, storefront or wayfinding signage, sports or club branding, and packaging that benefits from a vintage slab-serif voice. It can also work for short pull quotes or title treatments where strong presence and legibility at large sizes are priorities.
The overall tone is bold and assertive, evoking vintage American display typography—part western poster, part collegiate/industrial signage. It feels confident and loud, with a friendly nostalgia that comes from the bracketed slabs and subtly softened corners.
The likely intention is to deliver a classic, attention-grabbing slab serif that references traditional woodtype and bold print ephemera while maintaining a clean, consistent rhythm for modern branding and display composition.
The design’s dark color and wide set make it best when given room to breathe; at smaller sizes the dense counters and heavy serifs can close up. The rhythm is consistent across capitals, lowercase, and figures, producing a strong, uniform texture in all-caps and mixed-case settings.