Serif Normal Urdij 2 is a regular weight, very narrow, medium contrast, upright, normal x-height font.
Keywords: editorial, book jackets, magazine heads, posters, branding, elegant, literary, refined, old-style, space saving, classic tone, headline impact, editorial authority, condensed, high-waisted, bracketed, crisp, vertical.
A tall, condensed serif with bracketed serifs and a strongly vertical posture. Strokes show noticeable contrast, with thin hairlines in joins and terminals and firmer vertical stems, producing a crisp, engraved-like rhythm. Counters are narrow and elongated, and many capitals (notably E, F, H, M, N) feel columnar, while round letters (O, Q) are stretched into ovals. Lowercase forms are compact with tight apertures and small, sharp serifs; the two-storey g and other descenders add a slightly calligraphic finish without becoming ornate.
This style suits editorial typography where a sophisticated, space-efficient voice is needed—magazine headlines, book jackets, pull quotes, and poster titling. It can also support brand wordmarks and packaging that benefit from a classic, high-end feel, especially when set with generous tracking to counter its compact width.
The overall tone is formal and cultivated, with a classic, bookish elegance. Its condensed proportions and clean contrast read as poised and slightly dramatic, lending a refined, editorial voice rather than a casual or friendly one.
The design appears intended to deliver a traditional serif tone in a compressed width, prioritizing elegance and vertical rhythm for impactful display and strong typographic presence. It balances classical detailing with a clean, controlled construction to remain readable while still feeling distinctive.
The set maintains a consistent narrow measure across letters, giving text a strong vertical texture and dense color. Numerals follow the same tall, condensed logic, helping figures sit cohesively alongside caps and lowercase in running text.