Sans Normal Goloy 10 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, modern, friendly, casual, approachable, clean, expressive sans, warm modernity, motion emphasis, everyday readability, rounded, monoline, slanted, open apertures, soft terminals.
A slanted, monoline sans with rounded construction and smoothly drawn curves. Strokes maintain an even thickness with soft, slightly tapered terminals, giving counters and bowls a gentle, open feel. Proportions are balanced with a moderate x-height and clear differentiation between similar forms (for example, the round bowls versus straight stems), while numerals share the same flowing, slightly calligraphic rhythm. Overall spacing and shapes favor legibility and a continuous, forward-leaning texture in text.
Well suited to brand voice, packaging, and promotional design where a friendly, modern italic can add momentum. It also works for short-to-medium text such as pull quotes, captions, and UI accent text, especially when a softer, more approachable sans tone is desired.
The overall tone is contemporary and easygoing, combining clean geometry with a handwritten-like warmth. Its slant adds energy and motion, while the rounded forms keep it personable rather than formal or technical.
The design appears intended as a versatile italic sans that blends geometric simplicity with rounded, humanized details. It aims to provide a contemporary feel with added expressiveness and motion, without relying on high contrast or decorative flourishes.
The letterforms favor open apertures and broad curves, producing a smooth line of text with minimal visual interruption. The italic angle is consistent across caps, lowercase, and figures, helping paragraphs feel cohesive and lively.