Serif Normal Jurah 10 is a regular weight, normal width, high contrast, upright, short x-height font.
Keywords: book text, editorial, magazines, literary titles, branding, formal, literary, classic, refined, authoritative, editorial readability, classic authority, literary tone, refined display, bracketed, oldstyle, calligraphic, transitional, crisp.
A classic serif with pronounced thick–thin modulation and sharply cut, bracketed serifs. The capitals are stately and evenly proportioned with crisp terminals and a controlled, bookish rhythm. Lowercase forms show a relatively small x-height with generous ascenders/descenders, yielding an elegant vertical sweep; counters are moderately open, and curves transition cleanly into stems. Numerals follow the same high-contrast logic, with traditional, sculpted shapes and pointed joins that read clearly at display sizes.
Well-suited to long-form reading in books and editorial layouts where a classic serif voice is desired. It also performs nicely for headlines, pull quotes, and refined branding applications that benefit from high-contrast detail and a traditional typographic tone.
The overall tone is traditional and polished, evoking literary and editorial seriousness. Its crisp contrast and neatly finished serifs convey authority and formality, with a slightly classical, heritage feel rather than a contemporary minimalism.
The design appears aimed at a conventional, book-centric serif style that prioritizes elegance and legibility through strong contrast, disciplined proportions, and carefully bracketed serifs. It seems intended to provide a dependable, cultivated voice for editorial and literary typography.
Stroke endings are decisively finished, with fine hairlines that add sparkle and a sharp typographic color. The font maintains a consistent baseline and cap alignment, while subtle width variation across letters contributes to a natural, text-oriented rhythm.