Sans Normal Asler 10 is a regular weight, narrow, monoline, upright, normal x-height font.
Keywords: ui text, wayfinding, branding, editorial, packaging, clean, neutral, modern, practical, friendly, clarity, readability, modern utility, space-saving, geometric, crisp, open, compact, rounded.
This typeface presents a compact, clean sans with largely monoline strokes and gently rounded terminals. Curves are drawn with smooth, geometric logic—seen in the round bowls and circular counters—while verticals remain straight and even. Proportions feel condensed without becoming cramped, with open apertures and clear interior space in letters like a, e, and s. The overall rhythm is tidy and consistent, with a simple, contemporary construction that stays legible in both caps and lowercase.
It suits interface and product typography where clarity in compact widths is valuable, as well as signage and wayfinding that benefits from consistent shapes and open counters. The clean, geometric feel also works for contemporary branding, packaging, and editorial subheads where a neutral, modern voice is desired.
The overall tone is modern and unobtrusive, with a straightforward, utilitarian character. Its smooth geometry and rounded details add a mild friendliness, keeping it approachable rather than stark or technical.
The design appears intended to deliver a clear, modern sans for everyday communication, combining geometric roundness with restrained, consistent stroke work. It prioritizes readability and a calm texture in text while remaining crisp enough for display use at larger sizes.
Capitals appear tall and orderly, with relatively simple joins and minimal contrast between straight and curved strokes. Numerals follow the same clean construction, reading clearly at a glance and matching the text weight and color well in running copy.