Script Pumir 4 is a bold, narrow, high contrast, upright, short x-height font.
Keywords: branding, packaging, social posts, headlines, greeting cards, playful, friendly, crafty, romantic, lively, hand-lettered feel, expressive display, casual elegance, modern brush, brushy, bouncy, casual, looped, rounded.
A brush-pen script with strong thick–thin modulation, rounded terminals, and a lightly textured, hand-drawn finish. Letterforms are mostly upright with a bouncy baseline rhythm and compact proportions, giving counters a tall, narrow feel while keeping bowls soft and open. Many strokes show tapered entries and exits, and capitals lean toward simple monoline-like starts that swell into heavier downstrokes for a calligraphic, marker-driven look. Spacing appears tight and word shapes are energetic, with occasional sweeping cross-strokes and looped descenders that add movement without becoming overly ornate.
Best suited for short to medium display text where personality matters: logos, product packaging, café/beauty/lifestyle branding, social media graphics, and greeting cards. It can work for quotes and posters when set with comfortable line spacing, but is less ideal for small UI text or dense paragraphs where the lively forms and tight rhythm may reduce clarity.
The overall tone is warm, approachable, and expressive—more “hand-lettered note” than formal invitation script. It reads as upbeat and personable, with a touch of charm that fits casual celebration or lifestyle branding. The lively stroke contrast and bouncy rhythm give it a confident, crafty personality that feels contemporary rather than vintage-formal.
The design appears intended to emulate modern brush lettering with a clean, curated consistency—capturing the spontaneity of hand-drawn script while remaining legible and impactful at display sizes. Its mix of simple upright structure and occasional flourished capitals suggests an aim for versatile, friendly expressiveness rather than strict formal calligraphy.
Uppercase and lowercase are clearly differentiated, with several capitals featuring distinctive loops and swashes that stand out in headings. Numerals follow the same brush logic, with rounded forms and tapered joins, helping them blend naturally in informal display settings. The font favors expressive silhouette over strict uniformity, which enhances the handmade character in longer phrases.