Script Efmat 7 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, quotes, social media, friendly, retro, casual, warm, playful, handwritten feel, friendly branding, easy readability, lively motion, rounded, brushed, monoline-ish, looping, slanted.
A slanted, handwritten script with smooth, rounded forms and a steady, medium stroke that behaves like a brush or marker. Letterforms are softly simplified, with open counters and tapered joins that keep the texture light while still reading clearly at display sizes. Connections are implied by flowing entry/exit strokes in the lowercase, while capitals lean toward standalone, swashy shapes. The rhythm is lively and slightly irregular in a natural way, with generous curves, occasional looped descenders (notably in g, j, y), and compact, narrow overall proportions.
Well-suited to short-to-medium display text where a friendly handwritten voice is desired, such as logos, packaging callouts, café/retail signage, posters, invitations, and social media graphics. It can also work for pull quotes and headings when you want warmth and motion without heavy ornamentation.
The font conveys an informal, personable tone—approachable like quick hand lettering, yet polished enough for curated branding. Its slant and rounded terminals add momentum and friendliness, giving text a conversational, upbeat feel with a hint of vintage sign-painting charm.
The design appears intended to mimic confident everyday hand lettering—fast, fluid, and rounded—while keeping shapes consistent enough for clean typesetting. It balances script-like flow with straightforward, readable forms to deliver a versatile casual display style.
Uppercase forms are simple and legible with mild flourish, pairing comfortably with the more connected lowercase. Numerals match the cursive slant and rounded construction, maintaining consistent color and spacing in running text. The overall texture stays even across lines, with smooth curves preventing the script from feeling overly ornate.