Sans Normal Abmof 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Poynter Gothic' by Font Bureau, 'FF Nort' by FontFont, 'FS Industrie' and 'FS Industrie Variable' by Fontsmith, 'Neusa Neu' by Inhouse Type, and 'Crique Grotesk' by Stawix (names referenced only for comparison).
Keywords: ui text, branding, editorial, presentations, signage, modern, clean, efficient, technical, neutral, emphasis, clarity, utility, contemporary tone, screen readability, oblique, humanist, open apertures, rounded terminals, generous counters.
This is an oblique sans with smooth, rounded curves and largely uniform stroke thickness. Letterforms are built from simple geometric ideas—ellipses and straight strokes—while keeping a slightly humanist rhythm in the way curves join stems. Counters are generous and apertures stay open, helping the shapes read clearly in text. The italics feel like a true slant rather than calligraphic construction, with a consistent forward angle across capitals, lowercase, and figures.
It suits interface typography and product UI where an italicized or emphasized voice is needed while maintaining clarity. It also works well for contemporary branding, editorial subheads, pull quotes, and presentation typography, and can scale to signage or wayfinding where a clean oblique sans is appropriate.
The overall tone is contemporary and practical, with a calm, no-nonsense voice. Its slanted stance adds a sense of motion and emphasis without becoming expressive or decorative, making it feel efficient and modern.
The design appears intended as a versatile, general-purpose oblique sans that prioritizes legibility and consistent rhythm across a broad set of everyday glyphs. It aims to deliver emphasis and forward motion through a controlled slant while keeping forms simple and highly usable.
Capitals are clean and wide enough to stay stable at display sizes, while the lowercase maintains straightforward silhouettes and clear differentiation between similar forms. Numerals follow the same oblique logic, with smooth curves and simple joins that keep them visually consistent with the alphabet.