Slab Square Refo 7 is a very bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, signage, logotypes, playful, carnival, quirky, retro, rowdy, attention grabbing, handmade feel, retro display, comedic tone, chunky, bulky, irregular, bouncy, wedge serif.
A heavy, chunky display face with slab-like serifs and broadly squared terminals. The letterforms show intentionally irregular, slightly tilted construction: stems swell and pinch subtly, counters are compact, and joints feel hand-cut rather than mechanically uniform. Curves (C, O, S) are thick and rounded but remain firm at the edges, while many straights end in blocky, wedge-like slabs. Spacing and widths vary noticeably between characters, creating a lively rhythm and an uneven, poster-like texture across words and lines.
Best suited to large-scale display settings such as posters, headlines, event branding, and storefront-style signage where strong shapes and personality matter most. It can also work well on packaging or labels that want a vintage, playful punch, and in short logotype-style wordmarks where its irregular rhythm becomes a feature.
The overall tone is loud, jovial, and slightly mischievous, with a fairground or comic-poster energy. Its unevenness reads as handmade and theatrical rather than refined, giving text a buoyant, attention-grabbing presence.
The font appears designed to deliver maximum impact with a handcrafted, theatrical flavor—combining bold massing with deliberately uneven details to evoke retro show lettering and playful, attention-seeking typography.
The design leans on mass and silhouette: small internal counters and heavy joins can close up at smaller sizes, while the distinctive serifs and irregular stroke endings become clearer as the size increases. Numerals match the same chunky, cut-paper feel, keeping a consistent display character across letters and figures.