Sans Normal Apbej 2 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, packaging, modern, clean, friendly, neutral, straightforward, clarity, versatility, modernity, neutrality, geometric, rounded, open apertures, high legibility, balanced.
A crisp sans with geometric construction and smooth, circular curves balanced by straight stems. Counters are generally open and generous, with even, consistent stroke thickness and clean terminals. Uppercase forms feel stable and symmetrical, while the lowercase shows simple, efficient shapes and clear differentiation between similar characters. Overall spacing and rhythm read as orderly and uncluttered, holding up well from large display sizes down to body text in the sample.
Well suited to interfaces, product and brand systems, and general-purpose editorial typography where a clean, contemporary voice is needed. It also works effectively for signage and packaging thanks to its open forms and steady rhythm.
The tone is modern and approachable, aiming for clarity rather than personality-driven eccentricity. Its rounded geometry gives it a friendly, contemporary feel without becoming playful or informal.
The design appears intended as a versatile, no-nonsense geometric sans that prioritizes legibility and consistency across mixed-case text and numerals, providing a dependable typographic base for modern communication.
Round letters like O/C/G read as broadly circular, while diagonals (V/W/X/Y) are sharp and well aligned, contributing to a tidy texture in lines of text. Numerals are straightforward and readable, matching the overall geometric logic of the letters.