Sans Normal Ulbah 4 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, wayfinding, presentations, clean, modern, neutral, friendly, functional, readability, versatility, neutral tone, modernity, clarity, open apertures, humanist, rounded forms, crisp terminals, even rhythm.
This typeface presents a clean, rounded sans construction with gently modulated strokes and smooth curves. Letterforms show open apertures and clear counters, with generally straight-sided verticals and softly rounded bowls that keep the texture even in running text. Terminals are crisp and mostly horizontal or vertical, avoiding decorative endings, while joins and curves remain calm and consistent. Proportions feel balanced and readable, with lowercase forms that maintain a steady rhythm and numerals that sit comfortably alongside text.
It performs well for interface copy and product text where clarity and consistent rhythm matter, and it also suits editorial layouts that need a modern sans voice without excessive rigidity. The straightforward shapes and open forms make it a good candidate for signage and information design, while its calm personality can support contemporary branding and presentation typography.
The overall tone is neutral and contemporary, with a friendly, approachable smoothness rather than a stark technical feel. Its restrained detailing and even color make it feel dependable and unobtrusive, suitable for information-first settings.
The design appears intended to deliver a versatile, general-purpose sans with smooth round forms and reliable readability. It aims for a modern, approachable voice that stays out of the way in paragraphs while still looking crisp in headings.
In the samples, spacing appears controlled and regular, supporting a steady line texture. Round glyphs like O/0 and C read smoothly, while straight-sided forms like E, F, H, and N maintain a stable, architectural backbone that helps clarity at typical text sizes.