Sans Normal Adbud 15 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'D Hanna' and 'D Hanna Soft' by W Type Foundry (names referenced only for comparison).
Keywords: branding, advertising, posters, ui labels, signage, modern, sporty, dynamic, clean, friendly, contemporary identity, forward motion, everyday legibility, clean display, oblique, rounded, geometric, open counters, soft terminals.
This is an oblique sans with a broad, open stance and smooth, rounded construction. Strokes stay fairly even throughout, with softened terminals and gently curved joins that keep the texture clean and continuous. The capitals feel wide and stable, while lowercase forms maintain clear, open apertures and uncomplicated bowls. Figures are similarly straightforward and legible, matching the letterforms’ rounded geometry and consistent stroke rhythm.
It works well for branding systems and promotional materials that want a clean, modern voice with a sense of momentum. The broad shapes and open forms also suit headings, packaging, signage, and short UI labels where clarity at a glance is important.
The overall tone is contemporary and energetic, with a forward-leaning posture that suggests motion without feeling aggressive. Rounded shapes and open counters lend a friendly, approachable character, making it feel modern and practical rather than strictly technical.
The design appears intended as a versatile, contemporary oblique sans that combines geometric roundness with easy readability. It aims to deliver a clean, energetic texture suitable for display-driven communication while remaining coherent in longer lines of text.
Spacing and proportions produce an airy, readable line in the sample text, with diagonals and curves contributing to a lively rhythm. The design avoids sharp detailing, emphasizing smooth curves and clarity across both uppercase and lowercase.