Sans Normal Ehmir 10 is a very light, wide, low contrast, italic, tall x-height font visually similar to 'Annuario' by Resistenza (names referenced only for comparison).
Keywords: branding, editorial, packaging, posters, ui labels, airy, modern, clean, elegant, friendly, contemporary elegance, soft modernity, light display, approachable clarity, monoline, rounded, open apertures, humanist, slanted.
This typeface is a monoline sans with a consistent rightward slant and rounded, softly tensioned curves. Strokes are thin and even, with open apertures and generous counters that keep forms clear despite the delicate weight. Proportions skew expansive in width, while the lowercase maintains a prominent x-height and smooth, continuous joins. Terminals are clean and lightly tapered by the slant, and the overall rhythm feels flowing rather than rigidly geometric.
It suits branding and lifestyle applications where a light, refined voice is desired, especially in logos, taglines, and short display lines. The open shapes and steady stroke make it workable for editorial pull quotes and headers, and it can perform well in spacious UI labels or navigation where text is not set too small. In longer settings it benefits from comfortable sizing and generous line spacing to preserve its airy texture.
The overall tone is light, contemporary, and approachable, with an understated elegance. Its slanted posture adds a sense of motion and informality while the clean construction keeps it polished and restrained. The wide stance and open shapes contribute to a relaxed, breathable feel.
The design appears intended to deliver a modern sans voice with a gentle, human warmth, using thin monoline strokes and a smooth italic slant to create a sense of ease and momentum. Wide proportions and open apertures suggest an emphasis on clarity and a premium, minimalist presentation.
Uppercase forms read calm and balanced, while the lowercase introduces a more human, conversational texture through rounded bowls and open, single-storey shapes. Numerals follow the same thin, airy logic, with curved figures feeling especially graceful and a simple, unobtrusive "1".