Serif Normal Lemor 9 is a regular weight, wide, high contrast, upright, normal x-height font visually similar to 'Austera Text' by Corradine Fonts; 'Bluteau', 'Bluteau Arabic', and 'Bluteau Hebrew' by DSType; 'Mangan' by Hoftype; 'ITC Giovanni' by ITC; 'Idem' by Monotype; 'PF Diplomat Serif' by Parachute; and 'Frasa' by Tokotype (names referenced only for comparison).
Keywords: book text, editorial, magazines, academic, reports, classic, literary, formal, authoritative, readability, tradition, editorial tone, formal clarity, print text, bracketed, crisp, transitional, bookish, stately.
This serif presents sharp, bracketed serifs and pronounced thick–thin contrast, with crisp horizontals and tapered terminals. The capitals are generously proportioned with open counters and a steady, upright stance, while the lowercase shows a traditional text rhythm with a moderate x-height and clear ascender/descender structure. Curves are smoothly modeled (notably in C, O, and S), and joins stay clean and controlled, giving the design a refined, print-oriented texture. Numerals follow the same high-contrast, serifed construction, reading clearly alongside text.
This font is well suited to long-form reading in books, essays, and editorial layouts where a classic serif texture is desired. It can also serve effectively in academic and institutional materials—reports, journals, and formal correspondence—where clarity and authority are important. The sturdy, well-defined capitals make it a reliable choice for headings, pull quotes, and display lines within print-first designs.
The overall tone is classic and literary, projecting authority and formality without becoming ornate. Its contrast and sharp serifs evoke a traditional editorial voice—measured, confident, and suited to established institutions. The impression is polished and serious, with a familiar book-typographic cadence.
The design appears intended as a conventional text serif that prioritizes readability and typographic tradition. Its high-contrast structure and crisp serifs aim to deliver a refined, professional voice appropriate for editorial and book typography, while remaining versatile for a wide range of formal document settings.
In the sample text, the face maintains an even color despite the contrast, suggesting careful balancing of strokes and counters for continuous reading. The punctuation and capitals carry a strong presence, making it effective for emphasis and titling within the same typographic system.