Sans Other Bubem 1 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, logo design, children’s books, playful, friendly, quirky, chunky, retro, friendly display, handmade feel, quirky branding, retro charm, rounded, soft corners, hand-drawn, bouncy, irregular.
A heavy, soft-edged sans with rounded joins and gently flared terminals that create a subtly hand-cut, uneven rhythm. Forms are largely geometric but intentionally irregular: bowls and counters vary slightly in size and placement, curves feel springy rather than perfectly circular, and stroke endings often taper or wedge instead of finishing flat. Uppercase letters read blocky and compact, while lowercase shows more idiosyncratic construction (notably in the descenders and the ear-like details on letters such as g/q), reinforcing an informal, crafted texture. Numerals are similarly chunky with rounded interior spaces and a slightly animated stance.
Best suited to display settings where its playful irregularities can be appreciated—posters, headlines, short pull quotes, packaging, and branding marks that want a friendly, characterful voice. It can also work for kids-oriented or casual editorial applications when used with ample spacing and moderate line lengths.
The overall tone is upbeat and approachable, with a humorous, offbeat character that feels more handmade than engineered. Its bouncy proportions and soft, swelling strokes suggest casual confidence and a retro-leaning display energy rather than strict neutrality.
The letterforms appear designed to deliver a bold, approachable display voice that avoids rigid geometry through controlled irregularity. The combination of rounded structure and wedge-like terminals suggests an intent to evoke hand-made warmth and a lightly retro, whimsical personality while retaining clear, readable silhouettes.
The design relies on silhouette and terminal shapes for personality, with frequent wedge-like endings and small asymmetries that become more apparent at larger sizes. Round letters (O/Q/0/8/9) keep generous counters, helping the face stay open despite its heavy color.