Sans Normal Hirum 5 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Centrale Sans Rounded' by Typedepot (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, ui text, friendly, informal, approachable, soft, lively, soften tone, add motion, improve approachability, modernize sans, rounded, monolinear, humanist, open apertures, slanted.
A rounded, monolinear sans with a consistent rightward slant and softly tapered stroke endings. The letterforms favor open, generous curves and roomy counters, with minimal modulation and smooth joins that keep the texture even in continuous text. Proportions lean broad, with relaxed spacing and a slightly varied rhythm across characters that reads more human than mechanical.
This style works well for brand identities and packaging that need a personable, contemporary voice, as well as headlines and short paragraphs where the slanted, rounded forms can add energy without becoming noisy. It can also suit UI or product copy when a softer, more welcoming tone is desired.
The overall tone is warm and easygoing, with an informal, conversational feel. Its gentle rounding and steady slant give it a friendly momentum that feels modern and unpretentious rather than strict or technical.
The design appears aimed at delivering an approachable italic sans for everyday communication—combining clean, modern sans structure with rounded terminals and a relaxed rhythm to keep text feeling friendly and fluid.
Round characters like O, C, and G are notably open and smooth, while diagonals (A, V, W, X, Y) are clean and uncomplicated. Numerals follow the same rounded construction, producing a cohesive, readable set for general UI and editorial use.