Sans Normal Gelum 2 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui text, editorial, branding, packaging, education, friendly, clean, airy, playful, approachable, approachability, readability, modernity, simplicity, warmth, rounded, soft, open, loose, smooth.
A clean rounded sans with gently softened terminals and a consistent, even stroke that keeps forms light and open. Curves are drawn with broad, circular geometry and minimal contrast, while joins stay smooth and uncomplicated. Proportions lean slightly narrow with generous counters and clear apertures, creating an uncluttered rhythm in both capitals and lowercase. Details like the single-storey a and g, simple bowls, and straightforward numerals reinforce an easy, contemporary construction.
Works well for interface copy, product labeling, and general-purpose editorial settings where a gentle, modern sans is desired. It can also support branding systems that aim for approachability, and performs nicely in educational or family-friendly materials due to its simple, readable letterforms.
The overall tone is friendly and informal without feeling messy. Its rounded shapes and open spacing give it a welcoming, low-pressure voice suited to casual communication and modern, human-centered branding.
The design appears intended to deliver a modern, easy-reading rounded sans that feels personable and relaxed. Its restrained construction and open forms suggest a focus on clarity at small-to-medium sizes while maintaining a warm, contemporary character.
Diagonal strokes (such as in V/W/X/Y) feel slightly softer than strictly geometric, contributing to a hand-drawn warmth while remaining clearly typographic. Punctuation and dots appear small and neat, keeping the texture light in running text.