Slab Square Hidy 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shemekia' by Areatype, 'Goodall' by Colophon Foundry, 'Orgon Slab' by Hoftype, 'DIN Next Slab' by Monotype, and 'Hexer' by Variatype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, sturdy, confident, industrial, retro, impact, authority, heritage, legibility, blocky, square-cut, compact, collegiate.
A heavy, slab-serif design with square-cut terminals and broad, unmodulated strokes. Serifs are short and blunt, giving the letters a compact, blocky footprint and strong horizontal emphasis. Rounds are full but controlled (notably in C, O, Q), while joins and corners stay crisp, producing a steady, even texture in text. The lowercase is robust and workmanlike with simple, sturdy forms and a single-storey g; counters are generous enough to stay open at display sizes, and numerals match the same dense, authoritative color.
Best suited to headlines, posters, and prominent labels where a strong, condensed-feeling slab presence helps anchor a layout. It also fits packaging, signage, and sports or team-style branding that benefits from firm, rectangular forms and high visual weight.
The overall tone is bold and forthright, with a utilitarian, poster-ready presence. It suggests classic American display lettering—part collegiate, part industrial—favoring impact over delicacy.
The design appears intended as a high-impact slab serif for display use, combining sturdy construction with square-ended detailing to deliver a confident, heritage-leaning look across letters and numerals.
In running text the font creates a dark, uniform rhythm with clear vertical stress and minimal stroke modulation. The squared serifs and flat terminals reinforce a mechanical, sign-like character that reads especially well when set with ample tracking or used in short lines.