Sans Normal Ulrah 2 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentation, clean, modern, neutral, minimal, versatility, legibility, modernity, neutrality, geometric, crisp, balanced, contemporary, orderly.
This typeface presents a clean, sans-serif construction with predominantly rounded bowls and smooth curves balanced by straight, economical stems. Strokes feel consistent and crisp, with gentle modulation that reads as optical refinement rather than calligraphic influence. Proportions are compact and efficient, with open counters and clear apertures that keep letters legible at text sizes. The overall rhythm is even and controlled, with simple terminals and a straightforward, no-fuss finish.
It suits interface copy, product text, and general-purpose typography where clarity and a stable reading rhythm are priorities. The clean shapes and balanced proportions also work well for editorial layouts, corporate communications, and wayfinding or signage where quick recognition matters. For branding, it can support modern, minimal identities without drawing attention away from content.
The tone is modern and neutral, leaning toward a polished editorial voice rather than expressive or decorative styling. It conveys clarity and restraint, making it feel trustworthy and professional. The rounded forms add a mild friendliness without becoming informal.
The design intention appears to be a versatile, contemporary sans-serif optimized for clarity and consistency across headings and running text. Its geometry is softened for comfortable reading while keeping a precise, controlled appearance suitable for broad everyday use.
In the sample text, the font holds up well in longer lines, maintaining consistent color and spacing. Numerals appear straightforward and readable, matching the same restrained, contemporary character as the letters.