Sans Superellipse Kesy 3 is a very bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Licencia' by K-Type, 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype, 'Grand' by North Type, 'Hype vol 3' by Positype, 'Gemsbuck Pro' by Studio Fat Cat, 'Goodland' by Swell Type, and 'Pawl' by The Ampersand Forest (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, industrial, modern, loud, space saving, impact, speed, modern utility, condensed, oblique, rounded corners, blocky, high impact.
A condensed oblique sans with heavy, uniform strokes and compact proportions. Forms are built from rounded-rectangle geometry: corners are softened, curves feel squarish, and counters are tight, producing a sturdy, block-like silhouette. Terminals are mostly flat and blunt, and the oblique slant is consistent across capitals, lowercase, and numerals, creating a forward-leaning rhythm. The lowercase is straightforward and utilitarian, with simple, sturdy bowls and minimal detailing, keeping texture dense and dark in running text.
Best suited for short, high-impact typography such as headlines, posters, sports or fitness branding, and bold promotional messaging. It can also work for packaging callouts and wayfinding/signage where a compact footprint and strong presence are needed.
The overall tone is assertive and kinetic, with a forward-leaning stance that reads as fast, competitive, and attention-seeking. Its compact, muscular shapes give it an industrial toughness that feels at home in high-energy, modern contexts rather than refined or literary settings.
The design appears intended to deliver maximum visual punch in a narrow space, combining a consistent oblique angle with rounded-rect construction for a fast, contemporary voice. It prioritizes strong silhouettes and dense texture to hold attention in display-driven applications.
The condensed width and tight counters create strong headline presence but also a packed texture that can feel busy at smaller sizes or in long paragraphs. Numerals match the blocky, rounded-rect aesthetic and sit confidently alongside the letters, maintaining a consistent, engineered look.