Sans Superellipse Rurel 10 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: ui labels, wayfinding, packaging, posters, branding, modern, utilitarian, clean, technical, compact, space saving, modern clarity, systematic geometry, neutral branding, condensed, monolinear, rounded, sturdy, geometric.
A condensed sans with mostly monolinear strokes and rounded-rectangle geometry. Curves are smooth and squared-off rather than circular, giving bowls and counters a superellipse feel (notably in O/Q/0 and the lowercase e). Terminals are clean and largely horizontal or vertical, with minimal modulation and tight-looking apertures in letters like C, S, and a. The overall spacing and proportions favor economy: tall forms, narrow widths, and a consistent rhythm that reads crisp in both uppercase and lowercase.
This font suits interfaces and product environments where space is limited and labels must stay clear, such as navigation, dashboards, and component naming. Its condensed, geometric voice also works well for headlines on posters, packaging panels, and modern brand systems that want a tidy, engineered appearance.
The tone is contemporary and functional, with a subtle industrial edge from the compact proportions and squared curves. It feels confident and matter-of-fact rather than friendly or playful, suggesting clarity and efficiency.
The design appears intended to deliver a space-efficient, contemporary sans with consistent geometry and a controlled, modular rhythm. Its rounded-rectilinear curves aim to add a distinctive signature while preserving straightforward legibility.
The lowercase shows single-storey a and g, contributing to a straightforward, modern texture. Numerals follow the same condensed, squared-curved logic, keeping figures compact and uniform for tabular or UI-adjacent contexts.