Serif Normal Vumum 10 is a very light, normal width, very high contrast, upright, normal x-height font.
Keywords: editorial, magazine titles, luxury branding, headlines, posters, elegant, fashion, refined, modern classic, luxury tone, editorial voice, display impact, refinement, hairline, didone-like, crisp, airy, high-waisted.
A delicate serif with razor-thin hairlines and strong thick–thin modulation, producing a crisp, high-fashion silhouette. Serifs are fine and sharply tapered, with clean terminals and smooth, round bowls that contrast against narrow stems. Proportions lean tall and graceful, with generous ascenders/descenders and a polished, even rhythm across the alphabet. Numerals follow the same refined logic, with elegant curves and minimal, precise finishing details.
This font is well suited to editorial headlines, magazine mastheads, lookbooks, and luxury brand identities where high contrast and a sleek profile are assets. It can also work for short passages or pull quotes when set with comfortable spacing and adequate size, especially in print or high-resolution environments.
The overall tone is luxurious and composed, evoking fashion publishing and premium branding. Its shimmering contrast and restrained detailing feel poised and sophisticated rather than rustic or playful. The impression is contemporary but rooted in classical display-serifs.
The design appears intended to deliver a refined, high-contrast serif voice that reads as premium and contemporary, balancing classic proportions with a clean, minimal finish for impactful display typography.
In text settings the very fine strokes and sharp joins create a luminous texture with pronounced vertical emphasis. Counters stay open and well-shaped, but the thinnest parts visually recede, making the face feel best when given enough size and contrast to breathe.