Sans Normal Atdav 2 is a light, narrow, low contrast, upright, normal x-height font.
Keywords: ui text, body text, instructional, packaging, signage, clean, friendly, modern, quiet, everyday, clarity, neutrality, versatility, approachability, rounded, open, airy, simple, unfussy.
A clean sans with gently rounded geometry and a soft, humanized rhythm. Strokes are evenly weighted with minimal modulation, and terminals tend to finish bluntly with slight rounding rather than sharp cuts. Counters are open and generous, curves are smooth and circular, and the overall fit is compact without feeling cramped. The lowercase shows straightforward, single-storey forms where expected, with simple joins and a restrained, functional construction that keeps text color even.
This font works well for UI labels, app and web copy, and general-purpose editorial text where an even, unobtrusive texture is desired. Its rounded construction and clear letterforms also suit instructional materials, wayfinding, and packaging that needs a friendly, contemporary voice without calling attention to the typography.
The tone is calm and approachable, with a modern, no-nonsense clarity. Its rounded forms and unforced spacing give it a friendly, low-friction feel suited to neutral communication rather than strong stylistic emphasis.
The design appears intended as a versatile, everyday sans that prioritizes clarity and consistency. Rounded shapes, open counters, and restrained detailing suggest a focus on comfortable reading and broad usability across interface and print contexts.
In the sample text, the family maintains consistent texture across mixed case, and the numerals share the same rounded, even-weight treatment as the letters. The design reads cleanly at paragraph sizes, with smooth curves and open apertures helping maintain legibility.