Sans Normal Fulov 7 is a very light, very narrow, medium contrast, upright, normal x-height font.
Keywords: editorial, branding, packaging, headlines, subheads, refined, minimal, modern, calm, elegance, clarity, subtlety, space-saving, lightness, airy, delicate, clean, slender, tall-proportioned.
Overall, the design is slender and clean with minimal ornamentation and a consistent, gently tapered stroke that gives the letters a delicate presence. Curves are smooth and rounded, while terminals tend to be softly finished rather than sharply cut, creating an elegant, slightly human feel. The proportions are compact and tall, with open counters and a light, even color that stays crisp in lines of text.
This face is well suited to fashion and culture editorials, brand systems that need a light, upscale tone, and packaging or labels where a slim silhouette helps fit more text into limited space. It can also work for headlines, subheads, pull quotes, and credits where a delicate, polished texture is desirable, especially at larger sizes.
The font conveys an airy, refined tone with a calm, contemporary poise. Its light touch and tidy rhythm feel understated and tasteful, leaning more toward editorial sophistication than loud display energy.
The letterforms appear designed to provide a stylish, space-efficient voice while remaining readable in short to medium passages. The combination of narrow proportions and gentle rounding suggests an intention to feel modern and refined without becoming stark or purely geometric.
The uppercase forms read particularly tall and composed, while the lowercase shows simple, single-storey construction in several letters, reinforcing the clean, contemporary character. Numerals follow the same slim, light approach, keeping a consistent tone across mixed-content typography.